branding + strategy + art direction
DSGNMark is an in-house design agency at PNI Media, responsible for producing smart, customizable digital templates for PNI’s retailers in the print-on-demand industry (Staples US&CA, Costco US and Sam’s Club). DSGNMark was developed and launched as a stand-alone service in addition to the PNI Platform.
Lisa and Andrea partnered on a comprehensive branding development that included brand strategy, naming, visual identity, and competitive positioning of the program. The brand identity created for DSGNMark is a winner of the Winter 2017 HOW In-House Design Awards: Business-to-Business.