PNI Media: Strive

illustration + marketing collateral + mural

In 2105, PNI Media launched the Strive initiative in order to implement new corporate objectives to its 200+ employees. An infographic was designed to communicate and promote the core objectives and strategic priorities in a visually appealing way.


Staying on brand, the graphics were designed using PNI brand colours and all elements are representative of the tech industry and company culture.

The infographic was formatted and displayed around the office on a variety of print formats including banners, canvases, and postcards. The objectives were updated the following year and the graphics renewed in a simpler colour scheme. A vinyl mural was also added.